branding ecommerce

Is it possible to be successful in e-commerce by branding?

Is it possible to be successful in e-commerce by branding?

Being a brand is important in every business. However, it is much more important to be a brand in an area such as ecommerce where there is no direct contact with the customer. It is important for a sustainable success. When we look at successful ecommerce formations, we see that these formations are “brands”.

Logo, corporate identity, product and website name are not important for success. It is important what your customers feel about your brand. Are they love your products and services? A very important issue here is this: Brand is not what you say but what customers say. For this reason, being a brand is not an issue that can be achieved from today to tomorrow.

Instead, we can set up a website, sell products very cheaply, and bring traffic from search engines. This is quite possible if you don’t want to create value in the long run and profitability is not important to you. But if you want to have a profitable and successful e-commerce company or unit in the long run, you should create a brand.

To create a good brand, you must first have a vision and mission. If you do not do this, you will make decisions daily and you will not know whether these decisions lead you to your long-term goals. In order to write a good vision and mission, you must have at least a three-year business plan at hand. This business plan should include the details of all the work you will do. Your marketing activities and customer service standards should be certain. What functions will be on your website, how you will manage the operation, how you will plan your team and how you will measure it should also be in a business plan.

business ecommerce branding
Image by rostichep from Pixabay

You must keep what you promise in e-commerce

What kind of value do we offer to customers? What do our current customers and target customers think of us? How are our competitors? Your strengths, weaknesses, market research, customer expectations should guide you. By blending all these; You must have a clear, understandable, short, customer-language slogan. Your slogan should not be exaggerated. Ambitious phrases like “we are the best” can also put you in a difficult position.

Once you find your vision, mission and slogan, you can start implementing them. When implementing the business plan, check that you follow the rules you have put in place. For example, if you are talking about unconditional customer satisfaction; Your call center should be responding to customers within 15 minutes. You have to keep your promises.

Another important issue is to match your customer contact points such as your website, call center and packaging with your brand. You should explain the brand you are trying to create on your site very well. Your colors, logo, slogan; should be in harmony with each item that comes into contact with the customer

E-commerce is currently a business that has great opportunities for entrepreneurs. We wish success to all entrepreneurs.

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